SME digital loan is a service that aims to provide small and medium enterprises (SMEs) with easy access to loans through a digital platform. The creative direction for this project is to present a professional and modern image that reflects the service's efficiency and innovation. The branding of the project would be focused on portraying a trustworthy and reliable financial service. Marketing initiatives is directed towards creating awareness about the service and its benefits for SMEs which social media platform is the main marketing tool to reach out to the target audience besides EDM and digital flyers.